The photo represents the actual "Project Ara" sponsored by Motorola. It was mainly inspired by the Phoneblocks buzz.
It is a revolutionary concept build from modular parts which have specific functions like one for the CPU, another one for the internal storage, etc... You upgrade only what you need, for example, if you need more RAM, instead of the 1 GB part, replace it with the new 3 GB part.
Lately, Xiaomi CEO, Lei Jun said on his weibo account that such an idea was discussed and they are now debating whether to pursue this or not.
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